Most small business owners and nonprofit leaders didn’t get into their work to become designers. But somewhere along the way, you ended up being responsible for how everything looks — the website, the social graphics, the pitch deck, the event flyer, the logo that’s been ‘good enough’ since 2019.
Good enough has a cost. It shows up in how potential clients perceive your professionalism before they ever speak to you. In whether a funder takes your materials seriously. In the quiet gap between what your organization actually is and what it looks like from the outside.
I’m Niki — a graphic design virtual assistant with over 20 years of experience that includes more than two decades of hands-on design work for small businesses, nonprofits, restaurants, healthcare organizations, and more. I bring the same organized, outcome-focused approach to creative work that I bring to everything else — because good design shouldn’t be a source of stress. It should be one less thing on your plate.
Creative Services
From brand identity to web design to polished everyday materials, here’s what I create:
Branding & Identity
A strong brand is more than a logo — it’s the visual language your business uses to communicate who you are before anyone reads a word. I develop cohesive brand identities that give your business a consistent, professional look across every touchpoint.
- Logo design and brand mark development
- Brand color palette and typography selection
- Brand style guide creation
- Business card design
- Brand refresh and modernization for existing businesses
Print & Marketing Materials
Professional printed and digital materials that reflect the quality of your work — ready for events, sales conversations, grant applications, or just your front desk.
- Flyers and promotional materials
- Brochures and tri-folds
- Event programs and agendas
- Postcards and direct mail pieces
- Trade show and presentation materials
WordPress Website Design
A website that looks good, loads fast, and actually does the job of converting visitors into clients. I handle WordPress installation, design, and setup — so you get a site that works as hard as you do.
- WordPress installation and theme setup
- Custom page design and layout
- Plugin configuration and optimization
- Mobile-responsive design
- Ongoing website maintenance and updates
Digital & Social Media Graphics
Scroll-stopping visuals that look consistent with your brand and perform well across platforms. I create graphics for social media, email campaigns, blog posts, and digital advertising.
- Social media templates and branded graphics
- Email header and newsletter graphics
- Blog post and website imagery
- Digital ad creative
- Presentation and slide deck design
Infographics & Data Visualization
Turn complex information into something your audience can actually absorb. Particularly valuable for nonprofits communicating impact data, or businesses explaining processes and services visually.
- Data and statistics infographics
- Process and workflow diagrams
- Annual report visual design
- Impact reports and donor communications
Image & Video Editing
Professional post-production for the photos and videos your business generates — cleaned up, polished, and ready to represent you well.
- Photo editing and retouching
- Video editing and basic production
- Book covers and publication design
- Magazine layout and design
20+ Years of Design Experience — What That Means in Practice
Design experience compounds in ways that are hard to articulate until you’ve worked with someone who has it. Over two decades I’ve designed for restaurants, healthcare providers, nonprofits, professional services firms, and everything in between. I’ve worked across print and digital, across industries, and across every phase of brand development from startup logo to full rebrand.
What that means for you is faster turnaround, fewer revisions, and a designer who asks the right questions upfront — about your audience, your goals, and what you actually need the piece to accomplish — rather than guessing. Creative work shouldn’t feel like a loop of revisions. It should feel like a collaboration with someone who understands what good looks like.
Your brand is often the first impression someone has of your business. It should say exactly what you want it to say — before you’ve had the chance to say anything at all.
— Niki
When Your Brand Finally Looks Like the Business You’ve Built
A lot of the clients who come to me for creative work have been piecing things together themselves — three different fonts, inconsistent colors, a logo that no longer reflects where the business is. It works, technically. But it doesn’t quite land.
What I hear most often after we work together is that they finally feel like their brand looks like the business they’ve actually built. That shift matters more than people expect. It changes how they show up in meetings, how they pitch, and how they feel about putting their name on something.
When your materials look the part, you stop second-guessing them. And that confidence has a way of showing up everywhere.
Let’s Make Your Business Look the Way It Deserves To
Whether you need a fresh logo, a redesigned website, polished marketing materials, or ongoing creative support, I’d love to see what we can build together. Let’s chat!