You know you need to be showing up online consistently. You have good content ideas — when you have time to think about them. You’ve started a content calendar twice and abandoned it both times. And the last newsletter you sent went out three months ago.
None of that means you’re doing it wrong. It means you’re running a business.
Digital marketing is one of those things that’s easy to deprioritize when client work, operations, and everything else is competing for your attention. The problem is that inconsistency has a compounding cost — in visibility, in engagement, and eventually in leads. As a digital marketing virtual assistant for small businesses and nonprofits, I step in so your online presence stays consistent — without that burden falling on the people who are already stretched thin.
Digital Marketing Services
I manage the full digital marketing picture for small businesses and nonprofits — from strategy and content creation to scheduling, reporting, and everything in between.
Social Media Management
Consistent, on-brand social media presence without you having to think about what to post every week. I build the strategy, create the content, and manage the channels — so your business keeps showing up even when you’re heads-down in client work.
- Monthly content calendar development
- Original post writing and image creation
- Scheduling and publishing across platforms (Facebook, Instagram, LinkedIn, and more)
- Community management and customer interaction
- Performance tracking and monthly reporting
Email Marketing & Newsletters
Email remains one of the highest-ROI marketing channels for small businesses and nonprofits — but only when it goes out regularly, looks professional, and says something worth reading. I write, design, and send your newsletters so your list stays warm and your audience stays engaged.
- Email campaign strategy and calendar planning
- Newsletter writing and design
- List management and segmentation
- Campaign performance reporting
- Platform management (Mailchimp, Constant Contact, and others)
Content & Image Creation
Scroll-stopping content that looks and sounds like your brand — not like it was assembled in a hurry. I create graphics, captions, blog images, and promotional materials that are consistent across every channel.
- Branded social media graphics and templates
- Blog post images and featured graphics
- Promotional materials for events and campaigns
- Canva and Adobe-based design work
Google & Meta Advertising
When organic reach needs a boost, I manage paid advertising campaigns on Google and Facebook/Meta — targeting the right audience, monitoring performance, and optimizing so your budget goes further.
- Google Ads campaign setup and management
- Facebook and Instagram advertising
- Audience targeting and campaign optimization
- Ad performance reporting and budget management
SEO & Google Analytics
Helping your website show up in search results for the terms your ideal clients are actually using. I work on on-page SEO, help you understand your Google Analytics data, and make sure your content is doing the right work.
- On-page SEO optimization
- Google Analytics setup and reporting
- Keyword tracking and content recommendations
Who Hires a Digital Marketing Virtual Assistant
My digital marketing clients tend to fall into a few different categories:
- Small business owners who know they need a consistent online presence but don’t have the time or bandwidth to maintain it themselves
- Nonprofit organizations that need to grow donor awareness, promote events, and communicate with their community but lack dedicated marketing staff
- Founders and executives who want to build their personal brand on LinkedIn while keeping their business channels active and professional
- Service businesses whose best marketing tool is demonstrating expertise — and who need help turning that expertise into consistent, shareable content
Consistent digital marketing isn’t about posting more — it’s about showing up reliably, in the right places, with content that actually reflects the quality of your business. When that happens consistently, the leads follow.
— Niki
What Clients Experience When We Start Working Together
The clients who come to me for social media and digital marketing support are almost never lazy — they’re stretched too thin to show up consistently. They have ideas. They just don’t have three hours on a Tuesday to write captions, find graphics, schedule a week of content, and draft a newsletter.
Here’s what shifts when we start working together: content gets planned a month at a time, not scrambled together the night before. Posts go out on schedule — even during the weeks when everything else is on fire. Newsletters actually get sent. And gradually, the online presence starts to reflect the quality of the actual business behind it.
What most clients mention a few months in is how much mental energy they were spending every week just thinking about what to post. Reclaiming that energy turns out to be its own kind of ROI.
Let’s Build a Presence Worth Having
If your online presence doesn’t reflect the quality of the work you actually do, let’s chat!